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Question 1
Identify the appeal: "Experts recommend this approach for best results."
▶ Show Answer
Ethos - Appeals to authority and expertise
Ethos, Pathos & Logos Practice Worksheet
Strengthen your understanding through targeted exercises that test your ability to identify, analyze, and apply each rhetorical appeal effectively.
- Ethos: Recognize credibility markers and authority signals
- Pathos: Identify emotional language and value appeals
- Logos: Spot logical structures and evidence-based claims
Select your industry
Please enter brand name and select an appeal
Practice makes perfect. This worksheet helps you identify and apply ethos, pathos, and logos through hands-on exercises. Complete all exercises to master recognizing and using rhetorical appeals effectively in your own communication.
Quick Reference
| Appeal | Look For | Practice Focus |
|---|---|---|
| Ethos | Trust signals, credentials | Identifying authority markers |
| Pathos | Emotional language, values | Recognizing emotional triggers |
| Logos | Data, reasoning, structure | Spotting logical patterns |
Ethos
Look For:Trust signals, credentials
Practice Focus:Identifying authority markers
Pathos
Look For:Emotional language, values
Practice Focus:Recognizing emotional triggers
Logos
Look For:Data, reasoning, structure
Practice Focus:Spotting logical patterns
Part 1: Identification Exercises
Identify which appeal is being used
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Question 2
Identify the appeal: "Imagine never worrying about this problem again."
▶ Show Answer
Pathos - Appeals to emotion (relief, hope)
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Question 3
Identify the appeal: "Studies show a 75% improvement rate."
▶ Show Answer
Logos - Appeals to logic through data
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Question 4
Identify the appeal: "Join thousands of satisfied customers worldwide."
▶ Show Answer
Ethos - Appeals to credibility through social proof
Part 2: Application Exercises
Rewrite messages using different appeals
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Question 5
Rewrite this logos-based claim using pathos: "Our product saves 3 hours per week."
▶ Show Answer
Pathos version: "Imagine having 3 extra hours each week to spend with your family." (Converts time savings into emotional benefit)
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Question 6
Rewrite this pathos-based claim using ethos: "Feel confident and empowered."
▶ Show Answer
Ethos version: "Trusted by professionals who demand confidence in their tools." (Converts feeling into credibility)
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Question 7
Rewrite this ethos-based claim using logos: "Recommended by industry leaders."
▶ Show Answer
Logos version: "Chosen by 85% of Fortune 500 companies for measurable results." (Converts recommendation into data)
Part 3: Analysis Exercises
Analyze complex messages
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Question 8
Analyze this message: "Trusted by 10,000+ families to protect what matters most." Which appeals are used and how?
▶ Show Answer
Combines Ethos (trusted, social proof through numbers) and Pathos (families, protect what matters). The number provides credibility while family language triggers protective emotions.
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Question 9
Which appeal would work best for a financial planning service and why?
▶ Show Answer
Ethos + Logos. Financial services require trust (ethos) and rational decision-making (logos). Pathos can support but shouldn't dominate in this context.
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Question 10
How would you visually represent each appeal in a logo? Describe design choices.
▶ Show Answer
Ethos: Professional typography, balanced layout, neutral colors. Pathos: Warm colors, expressive shapes, emotional symbols. Logos: Geometric precision, clear hierarchy, structured composition.
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Design Prompts for Logo Creation
Copy these prompts or use them directly to generate logos that embody each appeal
🛡️
Ethos
Practice exercise: Create a credible logo using professional aesthetics. Focus on clean lines, balanced proportions, and trustworthy colors (navy, gray, deep green). Make it feel established and reliable.
❤️
Pathos
Practice exercise: Design an emotional logo that creates connection. Experiment with warm colors, rounded shapes, and expressive elements. Make viewers feel something immediately.
🎯
Logos
Practice exercise: Build a logical logo with clear structure. Use simple geometry, strong hierarchy, and organized spacing. Make the design feel rational and well-reasoned.
💡 Tip: Customize these prompts with your brand name and industry for best results
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📅Updated: January 19, 2026
✓Reviewed by: AI Logo Creator Editorial Team
